Sanita Footwear LLC Announces Name Change to EuroWalking LLC to Reflect Acquisition of Controlling Interest and Enters into Exclusive Distribution of Multiple Footwear Brands
Popular European footwear distribution company secures exclusive distribution of multiple brands of footwear in the United States and Canada.
(Houston, TX) February 1, 2017: Sanita Footwear LLC, a Texas based footwear distribution company, has announced that they have secured exclusive distribution rights to the Spanish brands Sanosan and TUCS in the United States and Canada. As a result of these agreements, Sanita Footwear has changed their name to EuroWalking LLC, effective February 1, 2017. Their headquarters will be based in Houston, TX.
“We feel that these brands provide a nice compliment to our existing Sanita line,” said Albert Chidiac, CEO of EuroWalking. “We will continue to leverage our experience and know-how in the comfort footwear marketplace to bring customers European brands with superior quality and renowned comfort features.”
Chidiac was hired in 2012 as the CEO of Sanita Footwear in the US. Several years later, in 2016, Chidiac purchased a controlling interest of Sanita Footwear’s distribution company in the US from the parent company, Sanita Footwear A/S, located in Denmark.
“My vision was to transform Sanita Footwear from a single-brand to a multi-brand distributor, focusing on the European Comfort segment,” said Chidiac. “EuroWalking will strictly focus on distributing and representing brands, and we’re looking forward to partnering with more retailers and brand owners.”
In early 2017, after acquiring the distribution rights for Sanosan and TUCS footwear, it was a logical step for the company to rename to Eurowalking. The company has gone through extensive restructuring including the up-skilling of employees, remodeling to create more cohesive workspaces and investing in technology to fulfill orders faster.
With a total of 24 employees in a 50,000 square foot facility, EuroWalking strives to provide the personalization you would get from a local business with the efficiency you’d expect from a large distributor.
“We are not your typical footwear company, or what you may think of when you envision the management team behind a shoe company,” said Chidiac. “Every employee, including myself, is reachable and ready to work with our retailers and customers. I want to hear and pursue retailers ideas and form a partnership that works for all of us.”
EuroWalking will be displaying their new footwear at upcoming trade shows including Atlanta Shoe Show, February 11-13 and Las Vegas Platform, February 21-23. To learn more about EuroWalking visit www.eurowalking.com.
Senior Administrative Manager
4023 Westhollow Parkway, Suite 110
Houston, Texas 77082 USA
t (713) 929-3117 toll free (866) 726-4822
f (866) 726-4823